SEO and Content Marketing are intertwined

Our research on the subject at hand is making it quite difficult for us to believe the claim of some digital marketing firms that content marketing will soon replace SEO. How can anyone possibly believe that someday, one side of a coin will be replaced with a round emoji sticker? That example serves best to metaphorically represent how SEO and Content are two facets of the same coin, eliminate either one and the coin has no value. You’ve a brilliant copywriter for your firm – astute, punctual, sharp and opportunist but is that enough? A piece of content without SEO best practices is like a ruler without measurement marks, you can use it to draw a line but can’t measure how long the line is. Any experienced marketer will vouch for the significance of keeping an evaluation track for all your marketing collaterals in which case maintaining a digital tank of such performance reports becomes vital. That’s exactly what SEO helps you with. The whole concept of search engine optimization revolves around the premise that writing a blog and posting it on the Internet is not enough. It should rise above the clutter and be made visible for all to see. That’s how you ascertain reach. 

Content and content marketing are very different from each other. When a piece of content is created taking into consideration and actually implementing  SEO best practices, it becomes content marketing, a strategy of attracting potential customers to your website. Therefore SEO and Content Marketing are different aspects of the same trick. SEO enabled content helps you track down and measure the Key Performance Indicators OR KPIs of your digital marketing efforts. These are essentially quantifiable metrics that’ll provide you with every single bit of numerical data to support or reject an upcoming idea based on past experiences. This is the smartest technique of content marketing available today, made possible with SEO to provide you with exact numbers for reach, engagement, page visits, bounce rate, exit rate, conversion rate etc. that ultimately help you boost your sales volume with heavy data backing. 

But getting the best of SEO is based on powerful yet extremely complex algorithms. It’s what happens behind the screen that determines where your website will end up being once the campaign is launched. The process of understanding these algorithms is as tricky as it’s extensive. While it was rapidly and rather widely accepted by Indian businesses to get an edge in a highly competitive landscape, most of these companies and their managers are not well versed with the calculations that make a SEO blog successful. 

Managing and building multiple segments of business sure is difficult but who said you have to bear all this burden yourself? We at Freelance SEO Expert, the best SEO company in India, have a specialised team of highly qualified marketing professionals specialising in this very area who will dedicate to your project to ensure that your brand gets the reach it deserves in every possible Web area where your target audience is located. We’re a SEO agency based in India with search engine services that’ll help you track your KPIs, audience gains/losses, engagement rate, impressions and make the best use of your investment with us for scaling up your business with our amazing SEO services in India. We understand your goals and visions fully, draft strong plans with the help of our experts to showcase your content, change it when required and make it visible for all to witness. Our SEO company in India, with the help of highly experienced individuals, help in spanning out your business at a reasonable cost thereby making sure that every bit of your marketing fund is judiciously used in attracting customers and ultimately serving its sole purpose, fetching high conversion rates and boosting sales volumes.

Ecommerce SEO – How an Online Store Helps to Increase the Organic Traffic

Ecommerce SEO is all about using relevant keywords to improve your visibility on Google’s search page and bringing in organic traffic. Organic traffic is when people search for specific keywords and come across your website in the list of websites recommended by Google.

Keep reading to learn about 9 easy ways in which you can boost organic traffic through your online store:

Content will always be king

It all boils down to how great your content marketing game is. Search engines want to give the users the most relevant, informative and engaging content present out there. Hit up Quora, study your competitors and analyse your internal customer service data to look for potential queries that your customers may have and answer them to your best potential on your website. You can also incorporate live chats, high -quality backlinks and long- tail keywords to further enhance your website’s content.

Revamp your site’s architecture

All you need to figure out is how to lessen the amount of time it takes to provide your customer with the information that they are looking for. If it takes more than three clicks to reach anywhere  from your home page, you are doing it wrong. Increase your number of landing pages as it will automatically increase your ‘dwell time’. This will increase your search rank as it will signal Google that your content is relevant.

Focus on your On-page SEO

Optimize your website with relevant keywords by using them in correct density in your product descriptions, blogs, about page, title tags, meta and image tags.

Invest in Google Shopping

Have you noticed a series of images at the top of your search result every time you search for a product on Google? That is what listing your product directly with Google shopping looks like. It’s one of the best ways to boost your conversion amongst your ready- to- buy demographic.

Introduce videos on your website

There is no denying that videos are way more engaging than static images and texts. Create interesting videos on YouTube and upload them on your website. This is one of the best ways to increase your search rank as Google owns YouTube and it will reward you for making use of its products.

Publish blogs more often

One of the best ways to stay on the search engine’s radar and to make the users want to come to your website and hang around often is to regularly post interesting blogs. You can post blogs about your products, services and things that your customers care about.

Scour your website regularly

Don’t underestimate the power of a well-maintained website. Check all your links regularly to ensure that your visitors don’t come across a 404 error. Make sure that your website doesn’t have any broken links as it not only hampers your user experience but it also may bring your search rank down as Google will consider your site as neglected and old.

Make your website mobile- friendly

Ensure that your website gives a seamless mobile user experience. Minimize your page loading time to reduce your page abandonment rate.

Use social proofs to your advantage

In today’s digital era, your social media game can make or mar your business. Having a strong social media presence is one of the best ways to boost your search rank.  If done effectively, you can use your social proofs like customer testimonials and positive reviews to gain the trust of new customers.

You need to remember that optimizing your website’s SEO is not an overnight process. It’s an ongoing effort and you need to try and test different SEO strategies to see what works best for your website. 

We at Freelance SEO Expert, have a specialized team of highly qualified SEO professionals specializing in Ecommerce SEO who will dedicate to your project to ensure that your brand gets the reach it deserves in every possible web area where your target audience is located. And we do everything that helps in spanning out your business at a reasonable cost thereby making sure that every bit of your marketing fund is judiciously used in attracting customers and ultimately serving its sole purpose, fetching high conversion rates and boosting sales volumes.