SEO and Content Marketing are intertwined

Our research on the subject at hand is making it quite difficult for us to believe the claim of some digital marketing firms that content marketing will soon replace SEO. How can anyone possibly believe that someday, one side of a coin will be replaced with a round emoji sticker? That example serves best to metaphorically represent how SEO and Content are two facets of the same coin, eliminate either one and the coin has no value. You’ve a brilliant copywriter for your firm – astute, punctual, sharp and opportunist but is that enough? A piece of content without SEO best practices is like a ruler without measurement marks, you can use it to draw a line but can’t measure how long the line is. Any experienced marketer will vouch for the significance of keeping an evaluation track for all your marketing collaterals in which case maintaining a digital tank of such performance reports becomes vital. That’s exactly what SEO helps you with. The whole concept of search engine optimization revolves around the premise that writing a blog and posting it on the Internet is not enough. It should rise above the clutter and be made visible for all to see. That’s how you ascertain reach. 

Content and content marketing are very different from each other. When a piece of content is created taking into consideration and actually implementing  SEO best practices, it becomes content marketing, a strategy of attracting potential customers to your website. Therefore SEO and Content Marketing are different aspects of the same trick. SEO enabled content helps you track down and measure the Key Performance Indicators OR KPIs of your digital marketing efforts. These are essentially quantifiable metrics that’ll provide you with every single bit of numerical data to support or reject an upcoming idea based on past experiences. This is the smartest technique of content marketing available today, made possible with SEO to provide you with exact numbers for reach, engagement, page visits, bounce rate, exit rate, conversion rate etc. that ultimately help you boost your sales volume with heavy data backing. 

But getting the best of SEO is based on powerful yet extremely complex algorithms. It’s what happens behind the screen that determines where your website will end up being once the campaign is launched. The process of understanding these algorithms is as tricky as it’s extensive. While it was rapidly and rather widely accepted by Indian businesses to get an edge in a highly competitive landscape, most of these companies and their managers are not well versed with the calculations that make a SEO blog successful. 

Managing and building multiple segments of business sure is difficult but who said you have to bear all this burden yourself? We at Freelance SEO Expert, the best SEO company in India, have a specialised team of highly qualified marketing professionals specialising in this very area who will dedicate to your project to ensure that your brand gets the reach it deserves in every possible Web area where your target audience is located. We’re a SEO agency based in India with search engine services that’ll help you track your KPIs, audience gains/losses, engagement rate, impressions and make the best use of your investment with us for scaling up your business with our amazing SEO services in India. We understand your goals and visions fully, draft strong plans with the help of our experts to showcase your content, change it when required and make it visible for all to witness. Our SEO company in India, with the help of highly experienced individuals, help in spanning out your business at a reasonable cost thereby making sure that every bit of your marketing fund is judiciously used in attracting customers and ultimately serving its sole purpose, fetching high conversion rates and boosting sales volumes.

Ecommerce SEO – How an Online Store Helps to Increase the Organic Traffic

Ecommerce SEO is all about using relevant keywords to improve your visibility on Google’s search page and bringing in organic traffic. Organic traffic is when people search for specific keywords and come across your website in the list of websites recommended by Google.

Keep reading to learn about 9 easy ways in which you can boost organic traffic through your online store:

Content will always be king

It all boils down to how great your content marketing game is. Search engines want to give the users the most relevant, informative and engaging content present out there. Hit up Quora, study your competitors and analyse your internal customer service data to look for potential queries that your customers may have and answer them to your best potential on your website. You can also incorporate live chats, high -quality backlinks and long- tail keywords to further enhance your website’s content.

Revamp your site’s architecture

All you need to figure out is how to lessen the amount of time it takes to provide your customer with the information that they are looking for. If it takes more than three clicks to reach anywhere  from your home page, you are doing it wrong. Increase your number of landing pages as it will automatically increase your ‘dwell time’. This will increase your search rank as it will signal Google that your content is relevant.

Focus on your On-page SEO

Optimize your website with relevant keywords by using them in correct density in your product descriptions, blogs, about page, title tags, meta and image tags.

Invest in Google Shopping

Have you noticed a series of images at the top of your search result every time you search for a product on Google? That is what listing your product directly with Google shopping looks like. It’s one of the best ways to boost your conversion amongst your ready- to- buy demographic.

Introduce videos on your website

There is no denying that videos are way more engaging than static images and texts. Create interesting videos on YouTube and upload them on your website. This is one of the best ways to increase your search rank as Google owns YouTube and it will reward you for making use of its products.

Publish blogs more often

One of the best ways to stay on the search engine’s radar and to make the users want to come to your website and hang around often is to regularly post interesting blogs. You can post blogs about your products, services and things that your customers care about.

Scour your website regularly

Don’t underestimate the power of a well-maintained website. Check all your links regularly to ensure that your visitors don’t come across a 404 error. Make sure that your website doesn’t have any broken links as it not only hampers your user experience but it also may bring your search rank down as Google will consider your site as neglected and old.

Make your website mobile- friendly

Ensure that your website gives a seamless mobile user experience. Minimize your page loading time to reduce your page abandonment rate.

Use social proofs to your advantage

In today’s digital era, your social media game can make or mar your business. Having a strong social media presence is one of the best ways to boost your search rank.  If done effectively, you can use your social proofs like customer testimonials and positive reviews to gain the trust of new customers.

You need to remember that optimizing your website’s SEO is not an overnight process. It’s an ongoing effort and you need to try and test different SEO strategies to see what works best for your website. 

We at Freelance SEO Expert, have a specialized team of highly qualified SEO professionals specializing in Ecommerce SEO who will dedicate to your project to ensure that your brand gets the reach it deserves in every possible web area where your target audience is located. And we do everything that helps in spanning out your business at a reasonable cost thereby making sure that every bit of your marketing fund is judiciously used in attracting customers and ultimately serving its sole purpose, fetching high conversion rates and boosting sales volumes.

What is the Importance of the Google Algorithm?

The Google algorithm is a complex and refined system used to identify the keywords from the search index and provides us with relevant and useful search results. With the help of these Google’s algorithm, you can enjoy satisfying answers to your queries. The Google algorithms are highly required to have a smooth, safe and personalized experience when surfing the internet for relevant answers to your questions. These algorithms are required for a swift and enhanced internet experience as there are over 150 million active websites available on the internet having content similar to your search. Thus, the Google algorithms are systemized to save your time and energy when surfing the internet.

Let’s explore the definite significance of Google’s algorithms.

The top questions in regards to establishing the importance of the Google algorithm:

  • What is the most important feature of the Google algorithm?

The most significant feature of the Google algorithm is the PageRank System. The PageRank is an automated system that scrutinizes the searches. It presents the web pages having the highest assigned points, which is done by linking the numerous branching websites to the target website containing the queries you are searching for and showing it as your search result. These values or points allotted to the web pages further customize your search result on the internet and are marked based on its popularity or significance. Thus, the PageRank System presents you with worthy content on the internet by ranking your search results and is still a major feature of Google’s algorithm.

  • How many times does Google update its search algorithms?

Authorities have recently estimated that the Google search algorithm is updated about 500 to 600 times every year. The updates amounting to this number further means about one to two updates per day of the Google search algorithm. Hence, with its continuous modifications, Google has become more eccentric and progressive as it does not stay the same for a long time.

  • What is the newest Google algorithm?

The Page Experience Update is the newest core algorithm of Google, which came into action in June 2021. The Page Experience Update algorithm is created for an improved surfing experience, and it is meant to speed up the searching and loading process and aims to stabilize the pages. The Page Experience Update prioritizes pages showing high-quality performance, ensuring stable mobile accessibility and thus, promoting an overall high-speed experience of the pages.

  • What are the significant Google algorithm updates to date?

There have been 8 crucial Google algorithm updates to date. Those are namely Panda (2011), Penguin (2012), Hummingbird (2013), Mobile (2015), RankBrain (2015), Medic (2018), Bert (2019) and Core Updates (since 2017).

Hence, to conclude, the Google algorithm systems are highly specialized in enhancing your internet surfing experience, conserving your time and presenting quality search results.

White vs. Black Hat SEO: what’s the distinction

As with any trade as giant as SEO, you’ll come upon many alternative opinions regarding the foremost effective ways in which to approach website optimization.

And the  several of those ways will work, and therefore the plan of that is “best” is basically subjective, there’s one distinction you would like to bear in mind of: White hat vs. black hat SEO.

While some SEOs would possibly paint these as 2 completely different faculties of thought, they’re not most equal categorizations as a right and a wrong thanks to do SEO.

So if you wish to grasp a lot of, keep reading to find out regarding these completely different approaches to go looking engine optimization — and the way to form a technique that won’t place your business in danger.

What is White Hat SEO?

First, let’s take a glance at the term “white hat” SEO.

In short, it refers to the right, moral thanks to optimize a website.

But to provide you a a lot of concrete plan of what means that, a white hat strategy meets the subsequent 3 criteria.

  1.  It follows program pointers

The most widely-accepted definition of white hat SEO is that it follows Google’s Webmaster pointers.

These square measure the foundations that Google has set intent on outline the correct thanks to optimize a website.

And whereas they’re going into a touch of detail on what associate “ethical” SEO strategy appears like, they’ll basically be summed up with one straightforward idea: Don’t be artful.

So, in general, if you’re not trying to control rankings or otherwise deceive Google’s rule, you’re possible following their pointers and exploitation white hat SEO.

  1.  It focuses on an individual’s audience

White hat SEO involves creating changes that square measure helpful to a site’s guests.

And after you take into account that Google’s prime priority is to produce their users with the most effective attainable results, it is smart that this is often a vital part of the “right” thanks to do SEO.

Fortunately, several of the foremost effective SEO methods already involve taking steps that improve the expertise a website provides its guests.

Tactics like commercial enterprise high-quality content and up page load times improve the worth that users get from a website, and therefore the ease with that they’ll navigate it — creating them solid, Google-approved methods.

  1. It takes a semi-permanent approach

Strategies that follow Google’s pointers and build a positive user expertise square measure typically a lot of time- and work-intensive than black hat ways.

This means that it’ll take time to examine the results you wish.

But on the flip aspect, white hat SEO additionally features a far more lasting impact. That’s as a result of after you use methods that square measure designed to enhance your overall website expertise, you’ll be able to deliver the goods steady rankings for your target keywords.

Since it involves investment in content which will generate results for years to return, and exploitation ways that don’t place you in danger for consequences from Google, white hat may be a  lot of semi-permanent approach.

What is Black Hat SEO?

Black hat SEO is basically the precise opposite of white hat SEO.

If a plan of action meets the subsequent criteria, it will be classified as black hat.

     1. It violates programme tips

Black hat ways violate Google’s tips, and in several cases, area unit directly documented in these tips as practices you shouldn’t use.

  1. It depends on artful ways

While white hat SEO involves trying to find ways in which to boost user expertise, black hat SEO depends on manipulating Google’s algorithmic program to boost rankings.

To put it merely, if a plan of action is meant to create Google suppose that a web site provides additional worth to users than it very will, it’s deceptive — and it’s black hat SEO.

  1. It focuses on “quick wins”

Many of the ways concerned in black hat SEO area unit centred  on exploiting loopholes in Google’s algorithmic program that may result in enhancements in rankings while not abundant work.

And whereas a number of these ways will manufacture results, they’re nearly always transient.

That’s as a result of Google is consistently up its algorithmic program to produce the simplest results to searchers, and to forestall {site / website / website} homeowners WHO don’t offer a good site expertise from ranking well.

This means that sites victimization black hat ways area unit in danger for losing their rankings anytime there’s a replacement algorithmic program update — creating this a way additional short-run approach than white hat SEO.

The differences :

The biggest variations between these 2 approaches are  that white hat SEO follows Google’s pointers and improves user expertise, whereas black hat SEO violates those pointers and is usually finished complete disregard for human users.


Given that the core goals behind white hat and black hat SEO are  terribly totally different, it ought to return as no surprise that there’s little overlap within the specific ways concerned.

White Hat SEO

Google’s Webmaster pointers define many basic principles to follow once optimizing a site:

Pages are more user-friendly

Don’t deceive your users.

Avoid tricks meant to boost program rankings. an honest rule of thumb is whether or not you’d feel snug explaining what you’ve done to an internet site that competes with you, or to a Google worker .

Think about what makes your web site distinctive, valuable, or participating. build your web site stand out from others in your field.

Google conjointly explains that website homeowners World Health Organization uphold “the spirit of the essential principles” can see higher rankings than those that use deceptive practices.

So as long as you retain your guests in mind as you’re employed on your website and build changes with the goal of providing them with a far better browsing expertise, you’ll be assured that your SEO strategy is in line with Google’s pointers.

This means that ways like writing high-quality, useful content, increasing page speed, rising user expertise, and dealing towards mobile-friendliness are  all thought-about white hat — and are  the kinds of changes that may have an enduring, positive impact on your rankings.

Black Hat SEO

While Google’s recommendations for the kinds of ways you must be exploitation ar a small amount general, and talk over with the “spirit” behind the changes, they’re far more simple regarding the ways you shouldn’t be exploitation.

In fact, they specifically say that the subsequent practices will result in consequences:

  • Automatically generated content
  • Participating in link schemes
  • Creating pages with very little or no original content
  • Cloaking
  • Sneaky redirects
  • Hidden text or links
  • Doorway pages
  • Scraped content
  • Participating in affiliate programs while not adding decent price
  • Loading pages with tangential keywords
  • Creating pages with malicious behaviour, like phishing or putting in viruses, trojans, or different bad-ware
  • Abusing wealthy snippets mark-up
  • Sending automatic queries to Google

If you’re exploitation any of those ways, you’re doing black hat SEO.

That being aforesaid, it’s vital to notice that this isn’t essentially a comprehensive list. therefore simply because a maneuver isn’t listed here doesn’t mean it’s safe to use.

The bottom line: keep on with white hat ways

White hat SEO takes time.

It needs a major quantity of your time, effort, and infrequently cash, to realize important results.

As a result, you may be tempted to seem for black hat shortcuts to hurry up the method.

But once it comes all the way down to it, the risks merely aren’t definitely worth the potential rewards.

Invest during a white hat strategy, and you’ll be rather more in within the future — while not having to stress regarding formula updates or potential penalties.


As you dig deeper into the globe of digital promoting and therefore the best ways that to optimize your website, the black hat vs. white hat SEO dialogue is one you will encounter typically.

And once you do, simply bear in mind that this isn’t a dialogue price it slow.

White hat SEO is, point-blank, the higher approach — and you shouldn’t hear anyone United Nations agency tries to inform you otherwise.

While black hat SEO might change some website house owners to realize fast wins, it directly violates Google’s tips, depends on artful ways, and is ultimately rather more seemingly to steer to a penalty than the results you wish.

White hat SEO, on the opposite hand, follows program tips, focuses on a person’s audience, and takes a semi-permanent approach — all of that square measure essential for creating an enduring, positive impact on your search visibility.

So thereupon in mind, you may be inquisitive what, specifically you’ll be able to do to optimize your website during a manner that features a positive impact.

The History Of Google Algorithm Updates

The search algorithm of Google is updated countless times a year, and this is perhaps surprising to hear. You may have noticed that core updates are happening after an announcement, but that is certainly not the case for minor changes. They occur without notice, and these upgrades are significantly minor. You would love to prepare and perhaps even benefit from Google algorithm update, and for that, one must review Google’s documentation on search engine optimization. Let me discuss with you the fine print.

What is Google Algorithm?

Google Algorithm is undoubtedly a complex system, and it is a process to answer search queries in the best possible manner. There are rules and data from the index, which helps to calculate or identify the web page best suited to answer the query. After this, the programmed ranking of search engines sends a signal to its hierarchy to organize the pages accordingly. They are arranged according to the relevance of search results.

How frequent are the Google Algorithm updates?

At the start, the frequency of updates for the Google Algorithm was significantly lowers than today. The frequency of updates has grown along with time, and we have already mentioned that countless minor updates take place today without notice. The micro-updates are constantly happening, and in most instances, the end-user is not impacted. However, Google occasionally announces significant algorithm changes, and for that SEO professional, web admins need to prepare a bit. Google spells out the significant change as core updates, and after the update, the core part of the algorithm will change. It could lead to a substantial shift in SEO or even user experience.

An insight into some significant Google Algorithm updates

There have been some core updates for the Google Algorithm undertaken in the past decade. Here are the details for readers.

  • The first is the Caffeine index update in June 2010. It was a new indexing system, where the focus was to boost up search results for the user and publisher. Google was undoubtedly able to crawl and store data more efficiently. This update offered 50% fresher results for web searchers.
  • The Panda update in 2011 was also significant, and via this update, Google levied a penalty on content farms, keyword stuffing. This update helped to identify spammy, low-quality content and removed them from high search engine rankings. It caused a tactical shift in SEO and black hat techniques; keyword stuffing was a thing of the past.
  • The next year, Google introduced the Penguin update, which was intended to target websites, which had webspam and even manipulated link building.

Google has constantly been making core updates to algorithms, and that is to boost up user experience. Lately, there has been the Bert update, a natural language processing machine learning system. They are constantly at work looking to boost up user experience.

How to become a SEO content writer?

A content is the information about a particular topic that lives on the web and can be consumed on the web. Search Engine Optimization or SEO is the process of optimizing a website so that people can easily find it through search engines. There are different types of SEO content, it can include in blog post, articles, lists, product pages, videos, guides, slideshows, infographics, glossaries, directories. Search engines use different factors to rank websites and pages, while SEO writing is focused on creating content using specific, targeted words and phrases, known as keywords, to help search engines find and rank the webpage. SEO content writing has to balance the content to help search engines rank it, but also remaining interesting and appealing to the reader.

How to start SEO content writing?

  1. You have to research a lot to keep new content ideas flowing, you need to enter the research zone often
  2. Find your unique style and input it the content
  3. Stick to the point of the content
  4. Need to be creative
  5. Make a strong title or headline that brings attention to the readers
  6. Don’t exaggerate, make paragraphs
  7. Edit the content

Who is SEO content writer? 

SEO writing is a form of content writing that helps websites for becoming more visible in the search engines. When someone search for a topic the highly visible website comes first with the contents. The one who can look at a set of keywords, figure out what someone searching for those phrases wants to know, and write it clearly and succinctly is an SEO content writer. A good SEO writer should must be able to use keywords effectively to help the reader find their content in search engines.

What is example of SEO writing?

Various companies look to search engine optimization to gain more awareness and to make their company higher in the rank of a search engine. SEO writings is utilized through search engines such as Yahoo, Google, Bing, etc. SEO uses keywords that attract a user to the company.

How to become a SEO writer?

  1. Keep your content audience-centric
  2. Target long tail keywords
  3. Stick to long form
  4. Make a plan before starting the content
  5. Be good at research
  6. Study the topic

What is SEO 2021?

This is an new update made by google in 2021, now if you want to build your own sites and make sure that they are SEO friendly, long-term sustainable SEO is even more of a consideration now than before.

Is SEO easy to learn?

SEO is difficult at first but when you learn the techniques and methods, algorithmic policies by Google you can rank up your website in no time. To learn SEO it takes time and patience, but once you learn it is quite easy to work.

What is SEO copyright technique?

  • Must contain perfect key phrase and key words, which keep the bond to the target audience.
  • Copyright technique helps the content ranking higher in search results such as Google.
  • Drives qualified traffic.

Is SEO a good career?

Yes, SEO is a good career just like any other career options. It is a very good career if the learning process is more practical, accurate, organized, ever persistent, result-oriented, complete, relevant and innovative. Absence of any of these would make an SEO job very difficult.

How can I learn SEO at home?

Learning SEO writing at home is easy if you have internet connection. You can use google and other search engines. There are also search engine journals where you can read and learn how to write SEO content.

How to research keywords for SEO contents?

  1. First make a list of important, relevant topics based on what you know about your business
  2. Next fill in those topic buckets with keywords
  3. Then do some research related search terms
  4. Lastly find the keywords and write accordingly with your uniqueness

According to the strategy of internet marketing, SEO considers how search engines work, what people search for, what computer programs are authorised, the actual search terms or keywords typed into search engines and it is also detected which search engines are preferred by their targeted audience. SEO is performed so that a website will receive more visitors from a search engine and ranks are higher in the search engine results page (SERP). It increases the visitors through search engines which can be converted to customers as well. SEO content must have keywords and phrases so that it appears the websites on the search engine first. It is the process in which the quality and quantity of the website grows by increasing the visibility of a website or a web page to users of a web search engine. There are different kind of searches like, video search, image search, news search, academic search. Another important factor of SEO is promoting sites by increasing the number of backlinks or inbound links.

SEO is made up of different facts and elements, so there are many importance of the content form. SEO is significant because it makes your website more visible, which brings more traffic and more opportunities to convert prospects into customers. Search engine optimization is the process by which you can optimize your website to maximize organic traffic from search engines. For example the leading search engines are Google, YouTube, Bing, and Yahoo. SEO practices improve the user experience and usability of a web site and not only about search engines, users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust. SEO content is not very much different from the normal contents, it focuses more on the key words and phrases for getting higher reach in the search engines and timeline, where as normal content focuses on headline and other stuffs. SEO is used when someone wish to get to the top of the search engine for remaining in the top. This can not be made overnight, it requires the strategy of SEO where many key elements are used in order to achieve this.

All About SCHEMA Tag

What is Structured Data? is that the results of collaboration between Google, Bing, Yandex, and Yahoo! To assist you offer the data their search engines have to be compelled to perceive your content and supply the most effective search results attainable at now. Adding Schema mark-up to your mark-up language improves the manner your page displays in SERPs by enhancing the wealthy snippets that are displayed below the page title.

For example, the primary search result on top of contains each a star rating and a publication date. each of those will be additional victimization Schema. The second example doesn’t have made snippets and instead displays either the meta description or alternative data chosen by Google. To induce the review made snipping, you’d use the subsequent code:

<div itemprop=”aggregateRating” itemscope itemtype=””>  <span itemprop=”ratingValue”>[Aggregate rating given]</span> stars –   <span itemprop=”reviewCount”>[Number of reviews]</span> reviews</div>

What is in SEO ?

Wondering the way to use for SEO? The aim of implementing Schema is to supply data (details of the site/product) to go looking engines to enhance their understanding of the content, to create the snippets richer and to extend the CTR.

Yes, that will sound obvious however we wish to worry that made snippets have an enormous impact on the CTR (Click Through Rate) as a result of they catch people’s attention over the other search result, which drives a lot of clicks. bear in mind that this parameter determines a snippet’s success, and it’s calculated by dividing what quantity it appeared on the SERPs by the quantity of times it had been clicked. The a lot of clicks, the upper the CTR.

Does Schema replace Open Graph?

Open Graph could be a sort of mark-up employed by Facebook to take apart out info like what image and outline to show. Schema provides a additional careful list of choices than Open Graph. they will be used along, however Open Graph cannot be utilized in place of Schema.

Types of things represented by Schema

Structured knowledge are often wont to price every kind of things from product to events to recipes. it’s most frequently wont to give further data concerning the following:

  • Creative work
  • Event
  • Organization
  • Person
  • Place
  • Product

Search engines that use Schema

Schema is recognized (and if truth be told the vocabulary is maintained) by Google, Bing, Yahoo!, and Yandex. It’s unclear whether or not alternative search engines area unit mistreatment this mark-up to alter however they show search results.

Structured data’s result on rankings

Whether structured knowledge affects rankings has been the topic of abundant discussion and plenty of experiments. As of yet, there’s no conclusive proof that this mark-up improves rankings. however there area unit some indications that search results with a lot of intensive wealthy snippets (like those created mistreatment Schema) can have a higher click-through rate. For best results, experiment with Schema mark-up to check however your audience responds to the ensuing wealthy snippets.

Using Schema with alternative structured knowledge

Schema are often used with RDFa and JSON-LD, however it’s not supported by microformats.

All About Open Graph Tags

What square measure Open Graph meta tags?

Open Graph meta tags square measure snippets of code that management however URLs square measure displayed once shared on social media.

They’re a part of Facebook’s Open Graph protocol and also are employed by alternative social media sites, as well as LinkedIn and Twitter (if Twitter Cards square measure absent).

You can notice them within the  section of a webpage. Any tags with og: before a property name square measure Open Graph tags.

This is how tags look on Facebook :

Why square measure Open Graph tags important?

People square measure arguably a lot of probably to check and click on shared content with optimized OG tags, which implies a lot of social media traffic to your web site.

There square measure 3 reasons for this:

They make content a lot of conspicuous  in social media feeds.

They tell folks what the content is concerning at a look.

They help Facebook perceive what the content is concerning, which might facilitate increase your complete visibility through search.

Let’s bit a lot of thereon last purpose, because it tends to induce unnoted.

It brings up well-liked articles that individuals have already shared on Facebook. every title and image comes from Open Graph tags.

Even if there are not any articles came for the search, Facebook still shows matching content shared in teams or pages you follow, or by friends.

SIDENOTE. Open Graph tags conjointly facilitate produce a snip once somebody sends you a link through direct messages exploitation apps that support the Open Graph protocol—naturally Facebook’s courier and WhatsApp, however conjointly i-Message and Slack.

Which Open Graph tags do you have to use?

Facebook lists seventeen OG tags in their official documentation, and dozens of object sorts. We’re not about to discuss all of those. solely four area unit needed for Facebook to know the fundamentals of your page, and there area unit some of others that typically facilitate.

Let’s bear these.


The title of your page.


<meta property=”og:title” content=”Open Graph Meta Tags: Everything You Need to Know” />

Best practices

  • Add it to all or any “shareable” pages.
  • Focus on accuracy, value, and click-ability.
  • Keep it short to forestall overflow. There’s no official steering on this, however forty characters for mobile and sixty for desktop is roughly the sweet spot.
  • Use the raw title. Don’t embrace disapproval (e.g., your website name).


The URL of the content.


<meta property=”og:url” content=”” />

Best practices

  • Use the canonical URL. It helps consolidate all connected information, like likes, across all the duplicate URLs announce.


The URL of an image for the social snippet.

Please note that this is perhaps the most essential Open Graph tag because it aquires  the most essential social feed real estate.


<meta property=”og:image” content=”” />

Best practices

  • Use custom pictures for “shareable” pages (e.g., homepage, articles, etc.)
  • Use your brand or the other branded image for the remainder of your pages.
  • Use pictures with a one.91:1 magnitude relation and minimum suggested dimensions of 1200×630 for optimum clarity across all devices.


The type of object you’re sharing. (e.g., article, website, etc.)


<meta property=”og:type” content=”article” />

Best practices

  • Use article for articles and web site for the remainder of your pages.
  • Describe object varieties additional wherever acceptable (optional).


A brief description of the content.


<meta property=”og:description” content=”Learn about 13 features that set Ahrefs apart from the c

Best practices

  • Complement the title to create the snip as appealing and click-worthy as doable.
  • Copy your meta description here if it is smart.
  • Keep it short and sweet. Facebook recommends 2–4 sentences, however that usually truncates.


Defines the content language.


<meta property=”og:locale” content=”en_GB” />

Best practices

  • Use just for content not written in American language . Facebook assumes content while not this tag is written during this language.

How to started Open Graph tags

Choose your web site platform from the list below, or follow these manual directions.


  • WordPress
  • Shopify
  • Wix
  • Squarespace

Setting Open Graph tags manually

If you’re snug excavation into web site code, adding OG tags is as simple as pasting them into the  section of your online page.

Consider using a mark-up  generator tool like Mega Tags or internet Code Tools to assist scale back syntax errors.

The guide to website migration and SEO success

What is website Migration?

Site migration, because the name suggests, is that the method of moving your website from one domain to a very completely different one. There are the variety of cases wherever the extent of the migration goes deeper, as well as switch servers, CMS platforms, and also the creation or consolidation of assorted branded sub domains, however very often refers to a switchover of web site domains.

For the needs of this discussion, we are going to specialize in the idea of the domain migration–in this case migrating from Associate in Nursing HTTP domain to the safer HTTPS. Despite being thought of one amongst the additional “basic” varieties of website migration, it’s still fraught with potential SEO dangers for people who don’t seem to be positive what they’re doing.

5 Steps for setting out on prime together with your website Migration

  1. Begin little to check the Waters

A website migration isn’t one thing you would like to rush into. It’s a method that needs wonderful coordination across a bunch of groups that don’t continually speak an identical technical language. the most effective factor to try to is run any low check on a sub-directory or sub-domain to form positive you have got everybody on the team on identical page. That way, if there are breakdowns within the chain of command or communication meltdowns you simply injury any low portion of the positioning and your next meeting won’t be together with your red-faced chief executive officer rigorous to grasp why traffic plummeted.

  1. Check that the New website is healthier than the recent One

This one ought to be a no-brainer, however typically designers and net developers get a touch overeager once building a brand new website and every one of that flashy programming finishes up during a tangled mess of ASCII text file and slow load times.

If you’re progressing to bear the method of moving the content from Associate in Nursing recent web site to a brand new one, check that the new one is quicker, cleaner and customarily additional SEO friendly than the one you’re jettisoning. Otherwise, though you are doing everything utterly, you may still find yourself with poor performance.

Basically, don’t save work for yourself.

  1. Discovered pursuit Tools before the Migration

Before you bit something on your recent website, check that you have got the tools and metrics to trace the migration progress before, throughout and later. you’ll be able to build a “migration” dashboard in BrightEdge to visualize the impact in real time. All you wish to try to is list the destination domain as a contender, and build a dashboard that compares rankings, indexed pages, backlinks and organic search traffic against your recent domain.

  1. Establish a radical 301 send Map

I’m progressing to repeat the sub-heading here for emphasis: check that you’re thorough together with your send mapping.

This is the foremost crucial step of your {site|website|web site} migration and I’ll tell you why: the search engines have to be compelled to be told that you’ve moved your site to a brand new home and that they want the express amendment of address directions. Otherwise, all of that link equity you’ve noninheritable over the years, all of these profitable keyword rankings you’ve earned, all of them can vanish.

Take each computer address on your website; map it to a corresponding computer address on the new site as best you’ll be able to. each computer address ought to map to a relevant new computer address supported what’s on those pages. place that into a computer program

  1. Get a Jump to begin on Promoting the New Site’s Location

The difficult a part of a website migration is obtaining the net to know you’ve moved. folks have connected to your recent website, they’ve bookmarked it, they’ve shared it on Facebook, and that they concerning mention it with their friends — however, you wish to induce them to prevent talking regarding the recent computer address and begin talking about the new one.

This is wherever your PR and social media team acquire play. they have to assist get the word out that your website goes to maneuver presently. they ought to reach intent on anyone linking to the recent website and warn them that they’ll have to be compelled to update their links. Don’t get Maine wrong, once a 301 send is applied the links can still technically work, however, they’re progressing to lose a number of their impact and they’re progressing to produce a small amount of confusion for guests victimization those links.

That was a great deal of labor, however, the migration went off while not a hitch and your traffic remained steady. Congratulations, you’ve with success completed a website migration!

High-Quality Content Writing that reinforces Your Website Ranking

Why does one want skilled SEO article writing services?

For that, we’ve got the right clarification. You’ll be able to simply get the rules to rank higher; however, we have a tendency to all apprehend there’s a colossal distinction between theory and usefulness. One would possibly apprehend the procedure, however, what matters is that the implementation, which are a few things we have a tendency to ACE at!

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